The AV Partner
You've Been Looking For
Boutique Live
Streaming.
Enterprise-Grade
Results.
WHY TRUST GEMBA AUDIO VISUAL
Your Event.
Our Reputation.
As a meeting planner, your name is on the line every time. At Gemba Audio Visual, so is ours — and we genuinely wouldn't have it any other way. We're a boutique AV partner built for corporate and nonprofit events, where personalized service, flawless execution, and clear communication aren't extras, they're simply how we work.
You'll work directly with the senior technicians who plan and run your event. No account managers, no day-of surprises, no chasing someone down for answers. When you need a change, it happens. When something comes up, you've got a real person, someone who knows your event inside and out, ready to solve it with you.
We believe great Live Streaming shouldn't feel like a gamble. Our pricing is transparent, our recommendations are right-sized, and we spec exactly what your event needs, nothing more. Premium equipment, zero hidden fees, and a team that genuinely cares how your event lands, because your success is how we grow.
The Story Behind Gemba
Twenty Years In.
Then I Did It My Way.
Jame Barentz
Gemba Audio Visual
Owner / Technical Director
I started in AV the way most people do — loading trucks and pulling cable for a production company in Seattle. I learned the craft from the ground up: audio, video, lighting, the whole stack. That foundation eventually led me to Washington DC, where I joined National Geographic as Director of Technical Production.
For thirteen years I was responsible for live events, broadcast productions, and streaming to global audiences. In that role I hired and worked with AV companies constantly. I saw how the best operators ran — the ones who communicated clearly, showed up prepared, and made you feel like your event was the only thing on their mind. I also saw the other kind.
Over time I developed a very clear picture of what great looked like, and what it felt like to be a client who deserved better. Starting Gemba was the chance to build the thing I'd always wanted to hire.
Between National Geographic and Gemba, I made a deliberate pivot into the auto industry — drawn by a lifelong passion for cars and motorcycles. It was there I was introduced to two Japanese philosophies that changed how I think about work. Kaizen, the practice of continuous improvement and Gemba, the idea that real decisions happen at the source. In manufacturing, that source is the factory floor. In events, it's the room itself.
When I came back to AV I spent several years freelancing across the full range of live events from intimate fundraisers and galas to large-scale all-hands meetings for companies like Microsoft, Amazon, and Redfin. It reminded me why I loved this work.
Gemba is the place where leaders gather, decisions get made, and organizations move forward. It felt like the right name for a company built on the belief that what happens in the room matters.
